LG announced they will be releasing the first ever Netflix streaming Blu-ray player.

Available this fall, the LG BD300 Network Blu-ray Disc Player will play
high definition Blu-ray discs, up-convert standard DVDs to 1080p and allow
Netflix subscribers to instantly stream more than 12,000 choices of movies
and TV episodes from Netflix to the TV for no additional charge.

This makes the second big announcement for Netflix this month. Netflix announced previously that this fall they will also have support on the Xbox 360. Blockbuster has to be shaking in their boots.